The present study was carried out in Jammu region of Jammu and Kashmir State during the year 2017-2019. In this study, three forest ranges namely; Basantgarh, Dudu and Bani ranges were selected purposively because maximum Non Timber Forest Product (NTFP) activities were being carried under these ranges. From each forest range 50 NTFP collectors were selected through snowball sampling technique. In this way total sample of 150 collectors were selected as ultimate sampling units. And in comparison to this a matching sample of 150 non- collectors were also selected through random sampling procedure. The data was collected through personal interview with the help of interview schedule. The findings of this study reveal problems faced by the respondents in collection and marketing of NTFPs, lack of markets for NTFPs was the main constraint ranked first by the collectors in the study area followed by no proper weighting of material, harmful wild weeds and attack of wild animals. To overcome the challenges they have faced during collection and marketing of NTFPs, majority of the collectors (90%) suggested that training programme should be organized for skill development and processing units in villages, followed by license for collection (86.67%), proper market channels (83.33%) and the government should set the selling prices for various NTFPs (70%).